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The BEST SKI RESORT study has been conducted periodically since 2012 in over 50 top ski resorts in the Alpine region (A | CH | I | F | D). With until today over 300,000 winter sports enthusiasts surveyed directly in the ski resorts using the same methodology, it is therefore the most informative long-term study in terms of recording guest satisfaction. It therefore provides data / information of the highest quality and relevance!
In times of major changes, uncertainty and intense competition, this information forms an important basis for making decisions and acting quickly and correctly. The comparison with the best in the industry is an important orientation aid.
The study design for the upcoming study (winter 25/26) covers the already known basic data (importance / satisfaction / NPS etc.) and will be expanded by other question complexes, such as in-depth information on the "questions about the future". This clearly sets it apart from other surveys!
We assume that we will again survey around 50,000 winter sports enthusiasts - directly on the mountain - which means a very high level of effort (costs / organization), but on the other hand guarantees that all target groups will be reached.

The BEST SKI RESORT study has been supported by Dr. Prof. Kurt Matzler (UNI Innsbruck) since 2012. The study's evaluation will be available in the summer of 2026.

Innsbruck, Austria - A new initiative to promote winter sports in the Alps has been launched. The goal of the cross-destination campaign is to provide 50,000 children with free ski or snowboard lessons over the next three years. The program was initiated by industry veteran Mike Partel from MOUNTAIN MANAGEMENT Consulting. The pilot phase for the 2023/24 winter season will begin in Serfaus-Fiss-Ladis and Leogang in Austria, the Aletsch Arena and Grindelwald in Switzerland, and Alta Badia and Madonna di Campiglio in Italy.

"With the 'KIDS ON SKI - for free' initiative, we want to counteract this trend by introducing children to the snow experience in ski resorts at a very young age," says Mike Partel, Managing Director of Mountain Management Consulting and the mastermind behind the initiative. He adds, "Through a pan-Alpine program, we want to support parents with toddlers (three to five years old) with tailor-made offers and get around 50,000 children onto the slopes over the next three years."

The booking window for the "KIDS ON SKI - for free" days opens on November 10, 2023, at www.kids-on-ski.com

Our new summer study "Best Summer Resort" was kicked off with the first interviews taking place from 21st to 23rd of June. During those two days our interviewers were present in Serfaus-Fiss-Ladis, St. Anton am Arlberg, Livigno and the Aletsch Arena.

The aim of this new survey is to provide high quality data to the participating resorts. The data will provide insightful findings which allow the further development of the summer offer. Focusing on high quality data, our interviewers will interview between 30,000 and 35,000 guests in 50 areas throughout the entire alpine region in the upcoming weeks. The survey includes questions regarding the key decision-making criteria for destination selection, satisfaction in 22 categories, recommendation, activities, etc. The international benchmark (DE / AT / CH / FR / IT) allows to analyze its own strengths and weaknesses in comparison with the best resorts in the industry.

In order to maximize the informative value of the data, we collect the guests feedback using questionnaires directly in the resorts. Each resort will be visited at least five times. We are very much looking forward to sharing the results of this survey with the participating areas in January 2020.

52 areas

3 Zinnen, Achensee, Adelboden-Lenk, Aletsch Arena, Alpe d’Huez, Alta Badia, Arosa-Lenzerheide, Bad Kleinkirchheim, Chamonix, Crans Montana, Davos, Flachau-Wagrain-St.Johann, Flims Laax, Garmisch-Partenkirchen, Gastein, Gröden/Seiser Alm, Gstaad, Kronplatz, La Clusaz, La Plagne, Lech Zürs am Arlberg, Les Arcs, Livigno, Madonna di Campiglio, Mayrhofen, Megève, Méribel, Mittelberg, Kleinwalsertal, Neustift Stubaital, Obereggen, Region Seefeld, Saalbach-Hinterglemm-Leogang-Fieberbrunn, Saas Fee, Schilthorn/Mürren, Schladming, Serfaus-Fiss-Ladis, Silvretta Montafon, Sölden, St. Anton am Arlberg, St. Moritz, Sulden am Ortler, Tignes, Titlis, Val d’Isère, Verbier, Wildkogel, Zell am See, Zermatt;

more about the survey

NEW Employee Satiscaction Survey

A questionnaire tailored to oru industry allows deep insights into your organization. The survey includes questions on the following topics:

corporate culture
working conditions
innovation
self-assessment of employess
recommendation (NPS)

further information will follow shortly

Defined standards and industry average scores help you in interpreting the results. According to your wishes we will also support you in the process of result interpretation as well as setting up time-based action plans..

"Best Summer Resort of the Alps"

Following the successful establishment of the "Best Ski Resort" study in winter, we are looking forward to the launch of the new study, "Best Summer Resort of the Alps".

more information

Guest Loyalty Index

The new compound key figure,
which takes the recommen-dation rate, the overall satisfaction as well as the intention to return into consideration. From2020 we will include this figure...

more information

Occupancy Rate

The occupancy rate is a crucial criteria impacting the overall satisfaction rate. We will include this new focus point from in our upcoming surveys. As usual, you can compare your scores with the...

more about the premium report

Thank you for your visit on the Interalpin 2019!

We took part in the first-ever Interalpin Inspiration Days, and hel a presenation with the title "Better differentiation through technology". Within our lecture we talked about the topics - STRATEGY -BRAND - DIGITIZATION.

We are looking forward to see you at the Interalpin 2021!

Top ten ranking 2018
1. Kronplatz (IT)
2. Zermatt (CH)
3. Serfaus-Fiss-Ladis (AT)
3. Val Gardena (IT)
5. Alta Badia (IT)
6. Grächen (CH)
7. Arosa Lenzerheide (CH)
8. Aletsch Arena (CH)
9. Livigno (IT)
10. Laax (CH)
10. Sölden (AT)

Best Ski Resort in science

The results of our study have also been recognized in the field of science. By using our data, the effect of the so-called word-of-mouth recommendation could be analyzed more closely (this can be read in Tourism Management 70 (2019) page 453-459).

Positive reporting the season starts!

The press response to the study of 2016 was exceeded in 2018. As opposed to the many negative articles about our industry published in November/ December regarding price increases, environmental burden, etc., we choose to focus on the positive aspects. It is our goal to strengthen the sector’s image and to communicate the attractiveness of the best ski resorts in the Alps. We deliberately do not publish overall rankings.

Top ten ranking 2016
1. Zermatt (CH)
2. Livigno (IT)
3. Serfaus-Fiss-Ladis (AT)
4. Kronplatz (IT)
5. Saas Fee (CH)
6. Gröden/Val Gardena (IT)
7. Adelboden-Lenk (CH)
8. Alta Badia (IT)
9. Aletsch Arena (CH)
10. Laax (CH)
10. Obergurgl-Hochgurgl (AT)

News

On this page you find news about our products, events and the Best Ski Resort awards.

BEST SKI RESORT
Winter '25/26

The largest and most significant guest study in the top ski resorts of the Alps will now be conducted for the 7th time this coming winter!

„KIDS ON SKI - for free“

New initiative gets children on the ski slopes

Kick off "Best Summer Resort of the Alps 2019"

52 areas

NEW Employee Satiscaction Survey

A questionnaire tailored to oru industry allows deep insights into your organization. The survey includes questions on the following topics: