On this page you find news about our products, events and the Best Ski Resort awards.

Kick off  "Best Summer Resort of the Alps 2019"


Our new summer study "Best Summer Resort" was kicked off with the first interviews taking place from 21st to 23rd of June. During those two days our interviewers were present in Serfaus-Fiss-Ladis, St. Anton am Arlberg, Livigno and the Aletsch Arena.

The aim of this new survey is to provide high quality data to the participating resorts. The data will provide insightful findings which allow the further development of the summer offer. Focusing on high quality data, our interviewers will interview between 30,000 and 35,000 guests in 50 areas throughout the entire alpine region in the upcoming weeks. The survey includes questions regarding the key decision-making criteria for destination selection, satisfaction in 22 categories, recommendation, activities, etc. The international benchmark (DE / AT / CH / FR / IT) allows to analyze its own strengths and weaknesses in comparison with the best resorts in the industry.

In order to maximize the informative value of the data, we collect the guests feedback using questionnaires directly in the resorts. Each resort will be visited at least five times. We are very much looking forward to sharing the results of this survey with the participating areas in January 2020. 

52 areas

3 Zinnen, Achensee, Adelboden-Lenk, Aletsch Arena, Alpe d’Huez, Alta Badia, Arosa-Lenzerheide, Bad Kleinkirchheim, Chamonix, Crans Montana, Davos, Flachau-Wagrain-St.Johann, Flims Laax, Garmisch-Partenkirchen, Gastein, Gröden/Seiser Alm, Gstaad, Kronplatz, La Clusaz, La Plagne, Lech Zürs am Arlberg, Les Arcs, Livigno, Madonna di Campiglio, Mayrhofen, Megève, Méribel, Mittelberg, Kleinwalsertal, Neustift Stubaital, Obereggen, Region Seefeld, Saalbach-Hinterglemm-Leogang-Fieberbrunn, Saas Fee, Schilthorn/Mürren, Schladming, Serfaus-Fiss-Ladis, Silvretta Montafon, Sölden, St. Anton am Arlberg, St. Moritz, Sulden am Ortler, Tignes, Titlis, Val d’Isère, Verbier, Wildkogel, Zell am See, Zermatt;

NEW Employee Satiscaction Survey

A questionnaire tailored to oru industry allows deep insights into your organization. The survey includes questions on the following topics:

  • corporate culture
  • working conditions
  • innovation
  • self-assessment of employess
  • recommendation (NPS)

further information will follow shortly


Defined standards and  industry average scores help you in interpreting the results. According to your wishes we will also support you in the process of result interpretation as well as setting up time-based action plans..

Product News


"Best Summer Resort of the Alps"

Following the successful establishment of the "Best Ski Resort" study in winter, we are looking forward to the launch of the new study, "Best Summer Resort of the Alps".


Guest Loyalty Index 

The new compound key figure,
which takes the recommen-dation rate, the overall satisfaction as well as the intention to return into consideration. From2020 we will include this figure... 


Occupancy Rate

The occupancy rate is a crucial criteria impacting the overall satisfaction rate.  We will include this new focus point from in our upcoming surveys. As usual, you can compare your scores with the...


Thank you for your visit on the Interalpin 2019!

We took part in the first-ever Interalpin Inspiration Days, and hel a presenation with the title "Better differentiation through technology". Within our lecture we talked about the topics - STRATEGY -BRAND - DIGITIZATION.

We are looking forward to see you at the Interalpin  2021!

Best Ski Resort Awards 2020

NEW from 2020, the Best Ski Resort Awards will be presented in three size categories according to skier days per season.


Best Ski Resort Awards 2018

The awards were presented in a festive atmosphere on Thursday, November 08, 2018 in the Swarovski Crystal Worlds.

Top ten ranking 2018
1. Kronplatz (IT)
2. Zermatt (CH)
3. Serfaus-Fiss-Ladis (AT)
3. Val Gardena (IT)
5. Alta Badia (IT)
6. Grächen (CH)
7. Arosa Lenzerheide (CH)
8. Aletsch Arena (CH)
9. Livigno (IT)
10. Laax (CH)
10. Sölden (AT)


Best Ski Resort in science

The results of our study have also been recognized in the field of science. By using our data, the effect of the so-called word-of-mouth recommendation could be analyzed more closely (this can be read in Tourism Management 70 (2019) page 453-459).

Articles about Best Ski Resort 2018 in ski industry magazines

Positive reporting the season starts!

The press response to the study of 2016 was exceeded in 2018. As opposed to the many negative articles about our industry published in November/ December regarding price increases, environmental burden, etc., we choose to focus on the positive aspects. It is our goal to strengthen the sector’s image and to communicate the attractiveness of the best ski resorts in the Alps. We deliberately do not publish overall rankings.

The study "Best Ski Resort 2020" starts in:

Digital Day 2018

Following the Best Ski Resort Awards, the Digital Day took place on Friday, November 9th, 2018, at the Swarovski Crystal Worlds. We would like to thank all visitors and lectures for participating

Best Ski Resort Awards 2016

In a festive atmosphere, the results were presented on Thursday, November 10, 2016, in Casino Bregenz.

Top ten ranking 2016 
1. Zermatt (CH)
2. Livigno (IT)
3. Serfaus-Fiss-Ladis (AT)
4. Kronplatz (IT)
5. Saas Fee (CH)
6. Gröden/Val Gardena (IT)
7. Adelboden-Lenk (CH)
8. Alta Badia (IT)
9. Aletsch Arena (CH)
10. Laax (CH)
10. Obergurgl-Hochgurgl (AT)

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