For the last years already, we have been experiencing an extremely competitive environment, in which the level of competitive stress is steadily increasing. That is why strategic positioning is becoming more and more important.
Based on the information and data gathered from our studies (Best Ski Resort, Study 65+, Youth in Winter Sports, etc.), we know our guests’ needs, as well as the benchmarks of the top ski destinations in the Alps. In the matter of mountain railways as well as in the entire tourism environment of a destination.
Besides illustrating the current situation in the competitive environment, we also help our customers achieve their desired strategic position. Aligned with the aspired profile, the actions in the area of product offer and the corresponding communications strategy will be coordinated.