Our consulting competence is based on 25 years of experience, in which we have supervised numerous projects in the entire Alpine region. We focus on positioning, product development, and communication.

To strengthen the information exchange and our sector’s expertise, we have introduced the so-called Innovation Days, in 1997. Every second year we gather our sector for an exchange of experience, lectures and a discussion of current matters.

Among our customers are: Doppelmayr, Serfaus-Fiss-Ladis, Ischgl, Kitzbühel, Sölden, Lech-Zürs, Schilthorn/Mürren, Les 3 Vallées, St.Moritz, Montafon, Saalbach-Hinterglemm, Aletsch Arena, Arosa Lenzerheide, Damüls Mellau, Dolomiti Superski, Bayerische Zugspitzbergbahn, Vitales Land, Tannheimertal, Brandnertal, and many more.

We are looking forward to discussing our competencies in the field of consulting in a personal meeting.

Strategy /Positioning

For the last years already, we have been experiencing an extremely competitive environment, in which the level of competitive stress is steadily increasing. That is why strategic positioning is becoming more and more important.

Based on the information and data gathered from our studies (Best Ski Resort, Study 65+, Youth in Winter Sports, etc.), we know our guests’ needs, as well as the benchmarks of the top ski destinations in the Alps. In the matter of mountain railways as well as in the entire tourism environment of a destination.

Besides illustrating the current situation in the competitive environment, we also help our customers achieve their desired strategic position. Aligned with the aspired profile, the actions in the area of product offer and the corresponding communications strategy will be coordinated.


Product development

We also see ourselves as initiators in the increase of the overall attractiveness of the experience on the mountain. A product portfolio, based on the respective positioning, forms the fundament of attractive and harmonious experiences on the mountain. Due to the fact, that we are permanently present in the top ski destinations, we are able to identify the crucial “drivers of success”.

Inspired by many stays and study trips to the U.S.A., Canada, Japan, and Argentina, we have „brought” already 20 years ago approaches to new experiences on the mountain to Europe. Among these are: fun and snowboard parks, night events, race areas, etc.

We also implemented ideas, such as the development of the Schilthorn (Bond World), children’s slopes/ stories, the Giro delle Cime in the area of the Tre Cime, viewpoints in the Aletsch Arena, the Ski Safari in St. Moritz, etc. In terms of convenience, we have pushed new developments, for example in the field of Rent&Service (NTC).



In the field of communication, we focus on the following points: communication on the mountain, brand presence and internal communication. Aligned to the respective necessities, we coach and accompany our client through the various processes and support in finding the ideal agency for implementing them.

  • Communication on the mountain: starting with the signs on the access roads, the navigation in the ski area, up to the design of the screen display repertoires, we manage all communication channels.
  • Brand identity: based on the brand content and core values, we check logo/ color codes, as well as the brand message in both text and images. Upon request, the entire CI-CD program can be revised. 
  • Internal communication: among our competencies in this field are leading “communication workshops", creating employee magazines, and even the introduction of digital internal communication systems (Mountain Guide Inside).

Innovation Days

Supported by our long term partners Doppelmayr, Kässbohrer, SKIDATA, TechnoAlpin, and NTC, we have been organizing the Innovation Days since 1997. The event serves on the one hand as an opportunity to self-reflection, and on the other hand, it gives an appeal to internalize new ideas and to implement them. High-quality lectures and interesting event locations make the Innovation Days unique in their form.


















BMW Welt München




Swarosvski Wattens



It would be our pleasure to have a personal, nonbinding conversation to answer your questions and provide an individual offer.

Send us a message!


Industriering 591
FL- 9491 Ruggell

+43 (0) 660 665 52 13

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